Pretty creative for Ikea. What’s interesting about Ikea’s brand and identity is that is has to work worldwide. I’ve been to an Ikea in Germany and it looks exactly the same as those in the United States. Makes sense that they use a basic sans serif font and design. The simplicity works.
Food Packaging de Ikea por Stockholm Design Lab
Stockholm Design Lab tuvo la misión de crear todo el concepto y el diseño para la nueva línea de comida de la marca sueca Ikea. Anteriormente también estuvieron a cargo de crear la identidad de la marca y el logotipo para Ikea Food.
I really like these! It creates interaction, such a great idea! This would make me happy if I saw them.
“As with our usual goatcards, these are aimed at making people happy. We want to bring a smile to people’s faces and add a little something special to an ordinary day. We also want to encourage interaction between different people by simply allowing them to hand over a nice message to someone else on the street, in the park, at university, a shop or a party.”
One of my favorite projects is my bottle and package redesign for Juice Squeeze.
I created beer labels for a fictitious beer named after my family from Norway. Gudvangen is a town in the country as well as my family name. The label incorporates a typeface I design as well as colored pencil drawings.
A book I’m definitely interested in reading.
Here at c|change, we’re passionate about a lot of things, but food and design rank high on the list. Which is why we can’t wait for this book Eat Me: Appetite for Design (from Hong Kong-based publisher Victionary) to arrive in our mailbox soon!
This book is clever all around—from the layout to the design (a wafer with bite marks) to the title. And just looks so cool!
We’ll post more about this once we’ve had a chance to actually thumb the pages. Have any of you already seen this book? If so, what do you think?